Bibliografia

Escolha a sua próxima leitura! Confira a bibliografia recomendada pelos profissionais da Thymus Branding.

MARCAS – BRAND EQUITY
David Aaker

BRAND HIJACK – MARKETING WITHOUT MARKETING
Alex Wipperfuth

STRATEGIC BRAND MANAGEMENT
Jean-Noël Kapferer

COMMUNICATION POWER
Manuel  Castells

GROUNDSWELL (FENÔMENOS SOCIAIS NOS NEGÓCIOS)
Charlene Li / Josh Bernoff

A SOCIEDADE EM REDE
Manuel Castells

O PODER DA IDENTIDADE
Manuel  Castells

FIM DE MILÊNIO
Manuel Castells

THE CLUETRAIN MANIFESTO
Christopher Locke / Rick Levine / Doc Searls / David Weinberger

POWERFUL TIMES
Kelly Eamonn 

EMERGÊNCIA
Steven Johnson

SURPREENDENTE!
Steven Johnson

CONSTRUA CONFIANÇA
Robert Solomon / Fernando Flores

ÉTICA E EXCELÊNCIA
Robert Solomon

O PODER DA CONFIANÇA
Stephen Covey / Rebecca Merril

The CATERPILLAR DOESNT KNOW: HOW PERSONAL CHANGE IS CREATING ORGANIZATIONAL CHANGE
Kenneth Hey / Peter D. Moore

OUT OF CONTROL – NEW BIOLOGY OF MACHINES SOCIAL SYSTEMS AND THE ECONOMIC WORLD
Kevin Kelly

O PONTO DE MUTAÇÃO
Frijot Capra

BEING DIGITAL
Nicolas Negroponte

GLOBAL MIND CHANGE
Willis Harman

YO Y TU OBJETOS DE LUJO
Vicente Verdu

POR UN FUTURO IMPERFECTO
Valentí Puig

DE EROS A GAIA
Freeman Dyson

O PODER DOS LIMITES
György Doczi

ANARCHY EVOLUTION
Greg Graffin

A CABEÇA BEM-FEITA
Edgar Morin

A ALMA IMORAL
Bonder Nilton   

PONTO DE RUPTURA E TRANSFORMAÇÃO
George Land

SUBSTANCE OF STYLE – HOW THE RISE OF AESTHETIC…?
Virginia  Postre

CRADLE TO CRADLE
William McDonough

WABI-SABI FOR ARTISTS DESIGNERS POETS & PHILOSOPHERS
Koren Leonard

MASSIVE CHANGE
Bruce Mau

REFRAMING BUSINESS
Richard Normann

POWER TO THE EDGE
David S. Alberts / Richard E. Hayes

A EMPRESA VIVA
Arie De Geus

SAFÁRI DE ESTRATÉGIA
Henry  Mintzberg / Bruce Ahlstrand / Joseph Lampel

ASCENSÃO E QUEDA DO PLANEJAMENTO ESTRATÉGICO
Henry Mintzberg

THE NATURAL STEP
Robèrt Karl-Henrik

O NOVO JOGO DOS NEGÓCIOS
Shoshana Zuboff / James Maxmin

BIOLOGY OF BUSINESS
John Henry Clippinger III

BUILT TO LAST
James C. Collins

GUIDE TO ORGANIZATION DESIGN
Naomi Stanford

ART AS EXPERIENCE
John Dewey

LIDERANÇA BASEADA EM VALORES
Carmen Migueles / Marco Tulio Zanini

GESTÃO INTEGRADA DE ATIVOS INTANGÍVEIS
Marco Tulio Zanini

PENSAMENTO COMPLEXO
Humberto Mariotti

BIOMIMÉTICA
Janine M. Benyus

INTRODUÇÃO AO PENSAMENTO COMPLEXO
Edgar Morin

THE SCIENCE OF GOOD AND EVIL
Michael Shermer

A ÁRVORE DO CONHECIMENTO
Humberto Maturana

COMPETINDO PELO FUTURO
Gary Hamel

STRATEGIC MANAGEMENT IN THE INNOVATION ECONOMY
Davenport/ Leibold/ Voelpel

ANTIFRAGILE: THINGS THAT GAIN FROM DISORDER
Nassim Taleb

FAST STRATEGY: HOW STRATEGIC AGILITY WILL HELP YOU STAY AHEAD OF  THE GAME
Yves Doz

OBLIQUITY: WHY OUR GOALS ARE BEST ACHIEVED INDIRECTLY
John Kay, 2010

EXPONENTIAL ORGANIZATIONS
Salim Ismail

“LET MY PEOPLE GO SURFING”
Yvon Chouinard

STORYTELLING: BRANDING IN PRACTICE
Klaus Fog, 2005

ARCHETYPES IN BRANDING
Margaret Hartwell / Joshua C. Chen

CONSCIOUS CAPITALISM
John Mackey / Rajendra Sisodia

PURPOSE
Joey Reiman

FENÔMENOS SOCIAIS NOS NEGÓCIOS ( GROUNDSWELL)
Josh Bernoff,

ADAPTE-SE OU MORRA
Fast Company

A CONVERSATION WITH EDWARD O. WILSON AND ROBERT HASS
Edward Wilson / Robert Hass.

THE MEANING OF HUMAN EXISTENCE
Edward Wilson

O QUE É A EVOLUÇÃO
Ernst Mayr

THE NEW STRATEGIC BRAND MANAGEMENT: ADVANCED INSIGHTS AND STRATEGIC THINKING
Jean-Noel Kapferer

NEW RULES FOR THE NEW ECONOMY
Kevin Kelly

O NOVO JOGO DOS NEGÓCIOS
Shoshana Zuboff

FILOSOFIA DA NATUREZA
Mariano Artigas

UNDENIABLE –  evolution and the science of creation
Bill Nye

CULTURE – leading scientists explore civilizations art networks reputation and the on-line revolution
John Brockman

A CONQUISTA SOCIAL DA TERRA
Edward Wilson

Ricardo Guimarães

Ricardo Guimarães

Presidente da Thymus Branding