Asia-Pacific Alcoholic Beverages – Overview
The Asia-Pacific region is one of the most dynamic and diverse areas for alcoholic beverages, driven by shifting consumer preferences, strong cultural traditions, rising disposable incomes, and the rapid expansion of hospitality and nightlife industries. From traditional drinks like Japanese sake, Chinese baijiu, and Korean soju to globally popular beer, wine, and spirits, the region showcases a blend of heritage and modern drinking trends.
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